Timberlake and Stapleton’s Highlight “Tennessee Whiskey/Drink You Away” Still Best CMA Performance Six Years Later
The collaboration between Justin Timberlake and Chris Stapleton at the 2015 CMA Awards was a transformative moment that transcended traditional genre boundaries. Timberlake, already an established pop and R&B superstar, brought a high-energy, soulful performance that complemented Stapleton’s deep-rooted country sound. Stapleton, on the other hand, brought authenticity and raw vocal power, qualities that resonated deeply with the country music audience and beyond.
The choice of songs for their performance—Stapleton’s cover of the 1983 George Jones hit “Tennessee Whiskey” and Timberlake’s “Drink You Away” from his 2013 album “The 20/20 Experience” — was a deliberate one, showcasing the versatility of both artists. “Tennessee Whiskey,” with its smooth, soulful melody, allowed Stapleton to display his rich, resonant voice, while “Drink You Away” provided a platform for Timberlake to blend his Memphis-influenced pop with a more rustic, country flair. The result was a seamless blend of styles that felt both innovative and familiar.
Their performance not only captivated the audience at the CMA Awards but also reached a global audience through television and online streams. It became a viral sensation, highlighting the power of live music to create unforgettable moments. The reaction online was swift and enthusiastic, with many viewers expressing their admiration for the skill and artistry of both performers. This digital echo helped amplify the impact of the performance, bringing Stapleton’s music into the homes and playlists of a broader audience that may not have been familiar with his work previously.
The aftermath of this performance had a significant impact on both artists’ careers. For Stapleton, it was a catapult into the stratosphere of country music stardom. His album “Traveller” saw a surge in sales, climbing to the top of the country charts and earning him multiple accolades and critical acclaim. For Timberlake, the collaboration was an opportunity to explore and authenticate his country music credentials, which he has continued to explore in subsequent projects.
The influence of their CMA performance extended beyond their individual careers. It encouraged other artists in the country and pop music industries to explore collaborations outside their usual genres. This blending of musical styles has led to a richer, more diverse music scene, where artists are encouraged to experiment and audiences are more open to new interpretations of familiar genres.
Moreover, the performance reinforced the idea that music can be a powerful connector, bridging cultural and stylistic divides. It showcased the universal appeal of heartfelt performances and well-crafted songs, transcending the typical boundaries set by music genres.
Timberlake and Stapleton have both continued to build on their legacies. Timberlake has taken on more roles that blend his musical and acting talents, while Stapleton has solidified his status as a powerhouse in the country music scene, respected not only for his vocal ability but also for his songwriting skills.
In summary, the collaboration between Justin Timberlake and Chris Stapleton at the 2015 CMA Awards stands as a landmark event that celebrated the unity and diversity of American music. It was not just a memorable performance but a pivotal moment that expanded the possibilities of what can be achieved when artists from different musical backgrounds come together.